Full-service airlines

Why are Untied Airlines, American and Delta still referred to as “full-service airlines” and Southwest as “no-frills”? As far as I am concerned, it is exactly the opposite. Southwest has leather seats, provides in-flight snacks for free, does not gouge you for checking bags, and if they screw up they will make it right and offer you vouchers in compensation. The so-called premium airlines won’t.


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